SelfShop
A wholesale and dropshipping marketplace for Bangladeshi resellers
SelfShop Limited is a B2B wholesale and dropshipping marketplace in Bangladesh. Suppliers list their products, and resellers sell them online without buying stock or handling delivery.
The home page sums up the model in Bangla: no capital and no stock. The reseller takes the order, and SelfShop delivers it.
- Category
- Commerce · B2B marketplace
- Audience
- Suppliers, resellers and dropshippers
The Challenge
A dropshipping marketplace serves two sides at once. Suppliers need a place to list and manage products. Resellers need a fast way to find products worth selling, place orders for their own customers and get paid.
Wholesale prices also have to stay behind a login, while the catalogue stays open enough to attract new resellers.
Our Approach
A catalogue built for browsing at scale
The home page leads with search and category shortcuts, from fashion and electronics to home appliances, mother & baby and automotive. Curated rails such as Hot Selling, Trending Now, Ready to Boost and New Products follow.
Suppliers as first-class citizens
Every supplier has a profile with an ID, location, rating and product count, and a Popular Suppliers rail helps resellers find dependable sources. Separate Become a Supplier and Become a Reseller journeys keep onboarding clear for each side.
Pricing that respects the wholesale model
Prices on new products show “Login required”, so wholesale rates are visible only to registered members while visitors can still browse the catalogue.
Support around every order
Order tracking, live tracking, live chat, a help centre and clear return and refund policies are one click away. That matters when resellers are answering to their own customers.
A closer look
Outcome
SelfShop runs as a two-sided marketplace. Suppliers list products, resellers sell them without holding inventory, and both have the tools they need in one place.
- Supplier profiles with ratings and product counts
- Members-only wholesale pricing
- Separate onboarding for suppliers and resellers
- Order tracking, live chat and a help centre
Key Takeaway
A marketplace with two audiences has to make each side feel it was designed for them, and keep the money side of the model obvious.