Flexfume
An online store for Bangladesh’s first solid perfume brand
Flexfume calls itself the first solid perfume brand in Bangladesh, made for active young people who want a scent that travels with them, from the desk or a date to every adventure.
The brand sells through its own website, with three products: Beast, Beauty, and the Beauty & Beast set.
- Category
- Commerce · D2C brand
- Products
- Beast, Beauty, Beauty & Beast
The Challenge
Solid perfume is a new format for most shoppers, and online buyers can’t smell a product before ordering. The store had to explain the product and give it a strong personality at the same time.
As a young company with a public team and investors, Flexfume also needed room to tell its story beyond the product pages.
Our Approach
A bold, animated first impression
The home page opens with a dark, high-contrast animated intro and floating product packs, setting a confident tone before the shopper scrolls.
Product pages built around the experience
Beast, Beauty and the Beauty & Beast set each have their own page, with a video section showing how the product fits into a daily routine.
Ordering and support without friction
Order tracking, a help centre, a contact page and WhatsApp support are all linked from the footer, and the cart is always one tap away on mobile.
Room for the brand story
About, Our team and Our investor pages give the company a public face and build credibility for a new product category.
A closer look
Outcome
Flexfume has a distinctive direct-to-consumer storefront. It introduces a new product format, sells the range directly and tells the story of the team behind it.
- Animated brand intro
- Dedicated product pages with video
- Order tracking and WhatsApp support
- Team and investor pages
Key Takeaway
When customers can’t try the product, the brand experience has to do the convincing.