A good AI demo takes an afternoon. A good AI feature takes a clear understanding of the workflow it supports.

Anchor AI in a real task

Pick a task people already do, measure how long it takes, and design the AI to remove a specific step. If you can't name the step, you're building a demo.

Ground the answers

Assistants that answer from your own documents and data earn trust faster than general-purpose chat. Show sources so people can check the answer.

Design for being wrong

  • Make it easy to edit or reject a suggestion.
  • Keep a human in the loop for consequential actions.
  • Log feedback so the system improves over time.

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